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CLASSIFIED AD SALES
DISPLAY AD SALES
Sales Manager: Lyn Short
Phone: 828.274.8888
Sales Manager: Steven Brown
Phone: 828.328.5291
General Manager: Rod Black
Sales Manager: Susan Hurst
Phone: 864.370.2340
AD SPECS
Column Widths
- 1 col. = 1.9167" wide or 11p6
- 2 col. = 4.0208" wide or 24p1.5
- 3 col. = 6.125" wide or 36p9
- 4 col. = 8.2292" wide or 49p4.5
- 5 col. = 10.333" wide or 62p
Business & Services Ad Sizes
- 1 col. = 1.5844" wide or 9p6
- 2 col. = 3.3167" wide or 19p10.8
*Column Depth: Ads can range from 2 inches to 13 inches deep.
PDF Settings (To be set in Distiller as new job option) General settings
- Compatibility-Acrobat 3.0
- Check Optimize PDF, generate thumbnails
- Resolution: 1200 dpi
- Binding: Left
Compression settings
- Color bitmap images: Bicubic at 300
- Compression: Auto
- Quality: Max
- Grayscale Bitmap Images: Bicubic at 300
- Compression: Auto
- Quality: Max
- Monochromatic Bitmap images: Bicubic at 1200
- Compression: CCITT Group 4
- Click on Compress Text and Line Art
Fonts
- Embed all fonts
- Subset all embedded fonts below 100%
- When Imbedding fails, Ignore
Color
- Leave color unchanged
- Check (at bottom) Preserve Overprint settings; Preserve under color removal & Black generations, Preserve transfer functions
Advanced
Leave these alone, except for
Default page size-should be set to the product size
Acceptable Email Attachments
- For copy only
- Use Microsoft Word
- Or use text (.TXT) format
- Or put the copy in the body of your email
- For pictures or graphic files
- Send in JPG, TIF or EPS file formats
- Don't send at resolutions lower than 300 dpi/ppi as they will reproduce poorly in print
- For camera ready ads
- PDF format is preferred format (see above for required pdf settings)
- We can also accept the ad in high resolution JPG, TIF or EPS format
- If the PDF is for a full color ad, leave it as a composite
- If the PDF is for an ad that includes one or more spot colors, leave it as a composite
- Put the recipient of your email in the subject line (usually your salesperson).
- If you have an attachment, give a clear explanation in the email of what the attachment is and how it's to be used.
- If you are sending more than one attachment, attach them all to one email. Please do not send multiple emails with single attachments.
- If your files are very large, you may use a compression utility.
- For very large files (3 MB or larger) contact us for FTP options.
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